Advertising & Surface Design - Arden Community

For this project, part of the ILLU-772 Directed Projects class at SCAD, I created new marketing materials for Arden, a neighborhood community garden. Located at the center of the neighborhood are a large garden and general store where the community can purchase fresh produce and locally sourced items. For my first design, I created two tote bags that could be used at the store. In each newsletter, there is a big emphasis on bringing a reusable bag, but no current options are available to purchase in-store. In the second project, I redesigned a social media post announcing one of the events frequently held at the store as well. Both designs serve as materials that tie in the neighborhood's agricultural and coastal feeling and emphasize what the store is all about!